Plum Plus Cream-to-Powder Eyeliners, a trio of rich, pearlescent purple creams that cater to your every mood.

Jane Iredale has experimented and experimented with this formula until finally they have something very special. This product makes lining eyes as easy as breathing, and it stays exactly where you put it. When you're in a rush, just dip your little finger in it and use it as a quick eye shadow, as well. Remarkably, it doesn't crease.

Apply the liners with the flat end of the Eye Liner/Brow Brush along the lash line, and then flip the brush over and smudge the liner towards the lashes. Instant smoky or defined eye and you can make it as bold or as subtle as you want. If timing is everything, then Jane Iredale timed this product perfectly!